SEO insights

The SEO Blog

Practical guides, honest analysis, and things I have learned from over a decade of SEO work.

What Does an SEO Consultant Do?

A clear explanation of what an SEO consultant actually does: from technical audits and keyword research to content strategy and link building.

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How Much Does SEO Cost in the UK?

Honest UK SEO pricing guide covering consultants, agencies, audits, and ongoing retainers. What different price points actually get you.

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How Long Does SEO Take to Work?

An honest answer to how long SEO takes to show results. Technical fixes, content, and link building have different timelines.

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What Is Technical SEO?

A complete guide to technical SEO: what it covers, why it matters, and what technical issues most commonly hold websites back.

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How to Do an SEO Audit

A practical guide to conducting an SEO audit: what to check, which tools to use, and how to prioritise what you find.

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SEO Consultant vs SEO Agency

Honest comparison of hiring an independent SEO consultant versus an SEO agency. The real differences in how they work.

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What Is E-E-A-T? The Complete SEO Guide

A complete guide to E-E-A-T in SEO: what experience, expertise, authoritativeness, and trustworthiness mean for your rankings.

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AI SEO and GEO: Optimising for AI Search

How AI is changing search, what Generative Engine Optimisation means in practice, and how to ensure your content gets cited.

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B2B SEO Strategy: A Complete Guide

A complete B2B SEO strategy guide: keyword strategy, content for the full sales funnel, and how to measure what matters.

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Core Web Vitals Explained

A practical guide to Google Core Web Vitals: what the metrics measure, how they affect SEO, and the steps to improve them.

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Enterprise SEO Strategy

How to build and execute an enterprise SEO strategy: optimising large websites, managing SEO teams, and working at scale.

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Google Algorithm Updates 2026

A guide to Google algorithm updates in 2026: core updates, helpful content system, and how to prepare your site.

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How to Build an In-House SEO Team

A practical guide to building an in-house SEO team: the roles you need, how to structure the department, and when to hire externally.

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How to Choose an SEO Consultant

A practical guide to choosing an SEO consultant that actually delivers results. What to check and what questions to ask.

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How to Measure SEO ROI

A practical guide to measuring SEO return on investment: how to calculate it, set up tracking, and connect organic traffic to revenue.

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What Is a Fractional Head of SEO?

A fractional Head of SEO provides senior SEO leadership on a part-time basis. Learn what the role involves and who it suits.

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Technical SEO Audit Checklist

A practical checklist covering crawlability, indexing, internal linking, broken links, server response, and Core Web Vitals.

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Link Building Strategies UK

A practical guide to link building strategies in the UK: the tactics that generate high-quality links and what to avoid.

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SEO for B2B Companies

How keyword research, content strategy, and lead generation tactics differ for B2B compared to consumer-facing businesses.

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SEO Reporting Guide

The metrics to include, how to structure a monthly SEO report, and how to build reports that clients actually read.

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