Real results, real numbers
The most honest test of any SEO consultant is what they've actually achieved for clients, not awards, not traffic counts without context, not ranking screenshots with no attribution. Below are specific results from real clients, with clear explanations of what was done and why it worked.
SEO results in detail
Half Double Institute: 578% increase in organic clicks
From near-zero organic visibility to ranking for every major term in a specialist project management sector. A full technical audit fixed indexation, page speed, internal linking and structured data; a content programme then built topical authority across the highest-value clusters.
Over twelve months organic clicks rose 578% in Search Console, the site moved from invisible to first-page for the majority of commercially important keywords, and organic became a meaningful lead source for the first time.
APMG International: embedded SEO consultancy for a global certification body
A multi-year external partnership covering internal team development, technical strategy and some of the most competitive keywords in professional training. APMG is one of the world's leading examination institutes, and my role has centred on upskilling their internal team alongside deep technical audits, competitive analysis and content strategy.
They now rank #1 globally for "agile project management course" and "change management certification", the two most commercially significant categories for the business, with active optimisation for AI-generated citation results too.
Microbyte: international rankings for a multi-market IT services provider
A fully managed SEO service for a Microsoft Gold Partner across the UK, US and UAE, covering link building, new content, page creation, competitor analysis and ongoing optimisation. The international dimension means navigating different search behaviours and competitive landscapes across markets simultaneously.
Microbyte now ranks #1 for several key IT support location pages across the UK, including competitive London districts, and holds first-page positions in the US and UAE. Their knowledge base has grown into one of the UK's largest IT support blogs.
Anglian Compressors: building one of the UK's largest air compressor knowledge bases
A regional industrial supplier (part of Atlas Copco) turned national content authority through a structured knowledge base, interactive tools and a fully managed programme. Built from the ground up via keyword research and a structured content strategy, plus energy-savings calculators that add genuine utility and convert technical visitors.
Anglian now ranks #1 for 30+ location pages, with calculator tools generating organic links from industry sites and first-page national visibility for competitive terms against suppliers many times their size.
Fencor Packaging: local reach and national authority in a competitive market
A specialist packaging manufacturer building its digital presence against dominant national players through a two-track strategy: strong local visibility to capture nearby clients in the short term, and national, category-level authority in the longer term, by product type, industry and use case.
Fencor holds #1 rankings for around 40 location pages while the national content programme continues to build positions for competitive industry terms, now appearing alongside significantly larger brands.
Kamma: strategic SEO consultancy for a growing PropTech platform
External SEO direction for an established internal team in a niche where regulatory changes demand constant adaptation. My role is consultancy rather than execution, assessing what's performing, what's missing and what needs updating, and providing the strategic direction that keeps the content programme moving, including AI-search readiness.
Kamma achieves national rankings for competitive property compliance and licensing terms, and organic has become a contributing channel for converting property professionals into customers.
Don't Forget the Bubbles: architecture and content strategy for a world-leading medical education site
Bringing structure and strategic clarity to one of the world's largest paediatric medical education websites. The work wasn't about traffic from scratch, it was imposing structure on a site that had grown enormously, through content audits, pruning, architecture improvements and a clear prioritisation framework for a large internal editorial team.
DFTB has grown into one of the most visited paediatric medical education sites in the world, with strong organic reach across the UK, US, Australia and Europe.
Wrest Park Business Centres: local and national SEO across four UK locations
A multi-site workspace provider building visibility against national coworking chains through a dual-track strategy: strong local optimisation for each of four sites, plus a national content programme covering category terms around serviced offices, meeting rooms and flexible working.
Wrest Park ranks #1 for business centre searches across their locations, consistently ahead of national chains including Regus and IWG, delivering a steady flow of enquiries from businesses seeking flexible workspace.
What these case studies show
Each one starts with a proper diagnosis of the current state, not a generic plan. Each prioritises technical foundations before content. And each measures success by metrics that connect to the business, not traffic or rankings in isolation.
The timelines are honest too. The fastest meaningful result here is around four to six months, for specific technical fixes. The broader strategic programmes take twelve to eighteen months to mature. SEO compounds, but it doesn't happen overnight.
Understanding the methodology
What I share, and don't
Specific numbers only with explicit client permission. Most are referenced anonymously with real metrics visible; a few permit full attribution. I never fabricate case studies or approximate numbers to look better.
The strategy behind each
No single tactic produced these results. Each came from a combination of technical work, content investment and authority building, sequenced in the right order and sustained over time.
How I track progress
Against business outcomes, not vanity metrics: organic clicks, keyword position tracking for commercial terms, and where possible lead or revenue contribution. Rankings are tracked, but they're not the headline.
Frequently asked questions
Can you share more details about the clients?
The Half Double case study is fully attributed with permission; the others are anonymised at the client's request but the numbers are accurate. I can connect prospective clients with named references on request, ask during the discovery call.
How long do these results typically take?
Technical fixes can show impact within four to eight weeks. Content takes three to six months to build traction. The broader strategic outcomes here took twelve to eighteen months, honest estimates, not guarantees, and dependent on implementation speed.
Do you work with all types of businesses?
Deepest expertise in B2B SaaS, professional services and ecommerce. I've also worked in financial services, healthcare and tech more broadly. For very different sectors I'm honest about whether I'm the right fit.
What if SEO doesn't work for my business?
SEO doesn't suit every business. I'm honest at the discovery stage, if I don't think it can deliver meaningful results given your market and starting position, I'll say so rather than take your money. And if results stall mid-engagement, I flag it early.
Ready to build your organic channel?
Tell me about your business. I'll give you an honest view of what's achievable and how long it would take.
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