SEO consulting services should make organic search easier to understand, easier to prioritise, and easier to connect to revenue. If your website has rankings, traffic, technical debt, content gaps, or no clear SEO strategy, the work needs to start with diagnosis before it moves into delivery. Pick a starting point below.
Technical SEO, content strategy and organic growth, direct from an independent London consultant.
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Learn more →Category pages, Shopify and Magento technical SEO, and organic revenue growth.
Learn more →Organic growth for B2B companies targeting commercial-intent search.
Learn more →Senior strategy and technical depth for large, complex, high-stakes sites.
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Read the guide →SEO consulting services should make organic search easier to understand, easier to prioritise, and easier to connect to revenue. If your website has rankings, traffic, technical debt, content gaps, or no clear SEO strategy, the work needs to start with diagnosis before it moves into delivery.
Josh Willett provides independent SEO consultancy services for UK businesses that want senior search expertise without agency layers. The work covers technical SEO, content strategy, link building, SEO audits, local SEO, ecommerce SEO, SaaS SEO, B2B SEO, international SEO, and Fractional Head of SEO support.
The point is not to buy a long list of SEO services. The point is to identify what is limiting growth, fix the highest-impact issues first, and build a search programme that compounds over time.
SEO consulting services bring technical analysis, keyword strategy, content planning, authority building, and performance measurement into one commercial plan. Good SEO consultancy connects the work to leads, sales, pipeline, or lower acquisition costs, not only rankings.
Most businesses do not need every SEO service at once. They need the right sequence. A technically weak site needs crawlability, indexation, Core Web Vitals, and internal linking fixed before a content push. A technically sound site with weak authority may need digital PR thinking, link building, and better proof signals. A B2B company with long sales cycles may need content mapped to buying stages rather than traffic volume.
Technical SEO looks at the foundations that affect how Google crawls, renders, indexes, and ranks a website. Josh’s background as a former front-end developer means he can read HTML, CSS, JavaScript, templates, redirects, canonical tags, structured data, and site architecture without relying on generic audit exports.
Typical technical SEO work includes crawl audits, indexation analysis, Core Web Vitals checks, JavaScript rendering issues, redirect mapping, internal linking, schema markup, duplicate content, faceted navigation, hreflang, XML sitemaps, and website migration support.
Content strategy decides what the site should publish, update, consolidate, or remove. This is where keyword research becomes useful: not as a spreadsheet of phrases, but as a map of demand, intent, difficulty, and commercial value.
The work can include service page planning, blog strategy, topical maps, content briefs, entity gap analysis, internal link planning, and update priorities for existing pages. SEO copywriting is treated as part of the strategy, not as decoration after the plan is already made.
Links still matter, but weak link building wastes money and creates risk. The useful work is finding relevant publishers, analysing competitor backlinks, identifying realistic authority gaps, and building links that support pages with commercial value.
This can include digital PR style assets, niche outreach, resource page opportunities, existing relationship opportunities, and link gap analysis. The aim is not to collect as many links as possible. The aim is to build enough relevant authority to make the content and technical work pay off.
An SEO audit is often the cleanest starting point when the problem is unclear. A useful audit does not hand over 200 issues with no priority. It separates what matters from what is merely visible in a tool.
Josh’s audit work covers technical SEO, content quality, internal linking, search intent, keyword cannibalisation, page templates, analytics setup, link authority, and competitor gaps. The output is a prioritised action plan, not a generic checklist.
Different sites need different search strategies. Local SEO needs Google Business Profile optimisation, local landing pages, reviews, location relevance, and map pack visibility. Ecommerce SEO needs category architecture, product filtering, faceted navigation, product content, and revenue tracking. SaaS SEO needs comparison content, use-case pages, integration pages, and product-led keyword research.
B2B SEO usually needs fewer vanity traffic targets and more attention on qualified pipeline. Enterprise SEO adds governance, stakeholder management, template-level fixes, migrations, technical debt, and reporting that works across larger teams.
The right SEO consultant identifies why the site is underperforming before recommending more content, more links, or more spend. Most SEO problems are connected. A page may not rank because the content is thin, but the deeper issue might be poor internal linking, weak authority, duplicated intent, or a JavaScript rendering problem.
Common reasons businesses ask for SEO consulting include:
The first job is to find the constraint. Once the constraint is clear, the SEO strategy becomes much easier to prioritise.
Hiring an independent SEO consultant usually means direct access to the person doing the analysis and making the recommendations. Hiring an SEO agency can give you a wider delivery team, but it can also mean account managers, junior delivery, slower decisions, and a larger monthly fee.
Neither model is always better. The right choice depends on what the business needs. If you need senior diagnosis, technical depth, strategy, prioritisation, and clear direction, a consultant can be the better fit. If you need high-volume content production, design, paid media, CRO, email, PPC, and digital PR delivery under one roof, an agency may be more practical.
Josh’s model sits on the consultant side of that decision. You work directly with Josh, not an account manager. There are no long-term contracts. The scope is built around what needs to be fixed, not a fixed package designed to fill a retainer.
Josh Willett is an independent SEO consultant based in London, working with businesses across the UK and Europe. He has 8+ years of SEO experience, a former front-end web development background, and a Civil Engineering degree from the University of Nottingham.
That mix matters because SEO is part marketing system, part technical system. Rankings are affected by search intent, content quality, link authority, page templates, site speed, internal linking, JavaScript, redirects, structured data, and analytics. A consultant who can read both the commercial problem and the codebase can usually get to the real issue faster.
Josh has worked with 50+ clients across the UK and Europe. Results include a 578% click increase for Half Double Institute over 6 months and a No. 1 position across Europe for Adaptivity.
Those numbers are not a guarantee. They are proof that the work is grounded in measurable outcomes rather than vague activity. SEO is slower than paid search at the start, but the returns can compound once the technical foundations, content, and authority are moving in the same direction.
The engagement starts with diagnosis, then moves into strategy and delivery. That order matters. Without diagnosis, SEO becomes a list of opinions. With diagnosis, the work can be prioritised around commercial impact.
Josh reviews the business model, target customers, existing rankings, Google Search Console data, Google Analytics 4 setup, CMS constraints, and commercial goals. For technical work, access to the CMS, analytics, crawl data, and development context is usually needed.
The analysis looks at the current site, competitor search visibility, keyword demand, page performance, crawl behaviour, indexation, backlinks, internal links, content gaps, and conversion paths. Tools such as Screaming Frog, Ahrefs, Semrush, GA4, and Search Console are useful, but the judgement sits in how the findings are interpreted.
The strategy turns analysis into decisions. Some actions are urgent because they block growth. Others are useful but can wait. A prioritised plan protects budget and helps the team understand what to do first, what to ignore, and what needs development support.
Delivery can include implementation, content planning, briefing, stakeholder calls, developer notes, link building direction, reporting, and ongoing search strategy. The cadence depends on the scope: one-off audit, project support, monthly retainer, or Fractional Head of SEO work.
The right starting point depends on the state of the website. A new site, a mature B2B site, an ecommerce store, and a large enterprise platform will not need the same sequence.
An SEO audit is the right starting point when rankings have dropped, traffic is flat, a site migration is planned, or previous SEO work has not produced clear results. The audit gives the business a shared view of the problem before money is spent on delivery.
Technical SEO comes first when Google cannot crawl, render, or understand the site properly. Content and links can only do so much if canonical tags, redirects, page templates, internal links, speed, or indexation are broken.
Content strategy comes first when the site has no clear keyword map, thin service pages, duplicated topics, weak blog architecture, or content that attracts the wrong audience. This is common in B2B and professional services, where traffic volume can look healthy while lead quality stays poor.
Link building and digital PR thinking become more important when competitors have stronger domains, more relevant backlinks, and better proof signals. Authority work should support a clear keyword and content plan, not run separately from it.
Josh does not sell every digital marketing service. PPC, paid social, email marketing, web development, and CRO can all affect growth, but they are not automatically part of an SEO consultancy scope.
CRO may be discussed when organic traffic is not converting. PPC may be used as a comparison point when assessing acquisition cost. Web development may be relevant when technical SEO fixes need implementation. But the core service is SEO consultancy: search strategy, technical SEO, content, authority, measurement, and senior direction.
SEO consulting costs in the UK vary by seniority, scope, site complexity, and delivery requirements. A one-off audit usually costs less than an ongoing retainer. A local service business needs a different scope from an enterprise ecommerce site or a SaaS company with multiple product lines.
The honest answer is that price should follow diagnosis. If the site needs a focused technical audit, paying for a large monthly package is wasteful. If the business needs ongoing strategy, content planning, link building direction, technical support, and reporting, a retainer is usually more practical.
Josh’s pricing is explained in more detail on the SEO consultant cost page. The principle is simple: no inflated deliverable lists, no long-term lock-ins, and no vague promises about guaranteed rankings.
An SEO consultant is worth it when the advice changes what the business does, not when the work produces another report. The value comes from better prioritisation, fewer wasted tasks, stronger technical foundations, clearer content decisions, and more qualified organic traffic.
SEO is rarely the fastest channel in the first few months. Paid search can produce traffic immediately if the economics work. SEO earns its place when the business wants a lower long-term cost per acquisition, more resilience, and an organic search asset that keeps producing after the original work is done.
SEO costs in the UK vary from a few hundred pounds per month for light freelancer support to several thousand pounds per month for senior consultancy or agency delivery. The right budget depends on the site size, competition, speed required, content needs, and technical complexity.
The best SEO service is the one that solves the actual constraint. For one business that might be technical SEO. For another, it might be content strategy, local SEO, link building, an SEO audit, or senior Fractional Head of SEO support. A good consultant should diagnose before prescribing.
An SEO consultant analyses why a website ranks where it does, identifies what is holding it back, and builds a plan to improve organic search performance. The work can cover technical SEO, keywords, content, backlinks, analytics, competitor analysis, and commercial reporting.
Hire an SEO consultant when you want direct senior expertise, diagnosis, strategy, and prioritisation. Hire an SEO agency when you need a larger delivery team across several digital channels. Many businesses use both at different stages, but the consultant model is usually cleaner when strategic clarity is the main problem.
Yes. Ecommerce SEO usually needs category strategy, product content, filtering rules, faceted navigation controls, internal linking, structured data, Core Web Vitals, and revenue tracking. The work is more technical than standard service-page SEO because small template decisions can affect thousands of URLs.
Yes. SaaS SEO often needs use-case pages, comparison pages, integration pages, product-led content, technical documentation visibility, and a strategy that connects search demand to pipeline. The focus should be qualified sign-ups and demos, not broad informational traffic.
If your business needs clearer SEO strategy, stronger technical foundations, better content decisions, or an honest view of what is holding organic search back, start with a conversation. Josh works directly with clients across London, the UK, and Europe, with no account managers and no long-term contracts.
Request an audit or book a strategy call to get a practical view of what needs fixing first.
If your business needs clearer SEO strategy, stronger technical foundations, or an honest view of what is holding organic search back, start with a conversation. Josh works directly with clients across London, the UK, and Europe, with no account managers and no long-term contracts.
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